The most useful tools in our lives don't open in a browser. They sit in our pocket, in the apps we already use. We built Zoe because the best assistant we could imagine wasn't a screen to log into — it was a person who happened to be very organized, and who had your context.

Zoe is small on purpose. She doesn't have a dashboard you have to learn. She has a phone number. You text her. She texts you back. The website you're on right now is the configuration layer — for the days you want to read what she remembers, change how often she pings, or quietly turn her off for a weekend.

A real life secretary remembers the people, the deadlines, the recurring small things, the standing reservation. Knows when to push and when to leave you alone. Doesn't add to the noise. That's what we're aiming for.

If you find her useful, that's the whole product. If you don't, STOP works.